MEET JEANINE MOJUM
Photo Credit: Daniela Spector
CBN: Hi ! We’d love to learn more about you, your story and what you are focused on professionally – whether it’s a business, nonprofit, artistic career etc. Please tell our readers about what you do, what you feel is most exciting or special about it, as well as anything else you’d like folks to know about your brand/art/etc. Be sure to include any important connections to your Caribbean identity and how it has influenced or shows up in your work.
Jeanine: I'm Jeanine, the founder of Amoureux Beauty. We're reimagining sensitive skincare to be both powerful and gentle at the same time. People with sensitive skin often feel stuck choosing between basic formulas that just protect their skin barrier, or risking irritation with stronger active ingredients that target specific concerns. They're also forced to pick between clinical, no-frills products and ones that feel indulgent. We're changing that with formulas that work smarter, not harder—combining gentle yet effective actives with barrier-supporting ingredients to deliver visible results while keeping sensitive skin happy. What gets me excited to work every day is seeing how our products change people's relationship with their skin. Nothing beats reading reviews and messages from customers sharing how they finally feel comfortable going makeup-free at work, or that they feel a little boost of confidence because their skin looks so smooth and glowy. Those moments make all the work that it takes to bring products to life worth it. Being a first-gen Guyanese-American has shaped so much of who I am as an entrepreneur and Amoureux’s mission. Growing up, I pushed myself relentlessly because I was so determined to create opportunities for myself. My parents didn't go to college, so I barely slept in high school trying to make sure my background never limited me. The work paid off when I got into my dream school, Brown University. After graduating, I jumped into an intense finance job often working 100+ hour weeks. The burnout that followed taught me something crucial: I'd never learned how to be ambitious while taking care of myself. I had always equated ambition with pushing my physical needs aside. I saw this pattern everywhere, even in my skincare routine, where I focused on optimization and “solving problems” instead of listening to what my sensitive skin needed. That insight became Amoureux's foundation: showing that you can be a high-performer while embracing softness, in both life and skincare.
CBN: It’s wonderful to meet you! Thanks for that lovely insight. Could you share a particular moment in your life when you were in a deep rut (i.e. feeling stuck, overwhelmed, depressed or discouraged.) What happened and how did you overcome being in this place?
Jeanine: I started my career in finance at Goldman Sachs and for the most part, I enjoyed the work. It was a fast-paced environment, the people were great (especially the other junior bankers), and I was given so much exposure and opportunities for growth every single day. The problem was, I wasn’t interested in what I was doing. I was doing the same type of client work over and over, and it left me feeling empty. Even though I was at a prestigious firm, something felt off—like I wasn't on the right path. Deep down I knew this wasn’t my calling, but I felt stuck. I started paying attention to the things that naturally grabbed my attention at work. By doing this, I realized that I was completely obsessed with e-Commerce and beauty. I did everything that I could to try to take on more projects in these industries. Eventually, I talked to a trusted mentor and senior leader on my team about how much I loved these industries, including my itch to get more operational experience She gave me advice I'll never forget: I couldn't really make a wrong move. If I left and hated the new role, I could always return to the firm. But if I loved it, I'd be closer to building the life I wanted. That advice made me realize staying put, never exploring other paths, was the bigger risk. Shortly after, I left the firm to join a very experimental and entrepreneurial team at Amazon Fashion. This role was such a crash course on retail, e-Commerce, and launching new brands. I loved my time at Amazon because I got to wear so many hats, be a truly creative problem-solver, and as a result my role evolved with me. It truly created the foundation for me to go off on my own to become an entrepreneur the consumer space.
CBN: How do you incorporate customer feedback into your development process? Can you give an example of how this has led to success?
Jeanine: The early Amoureux community has been the backbone of our product development process since the start of our business. Over 100 product testers shared feedback on the efficacy and experience of our two launch products, helping us perfect our formulas across 40+ iterations over almost two years. By the time we launched last November, we had a strong community of people who had been waiting to get more product after testing and were excited to tell their friends. Word of mouth continues to be our strongest marketing tool and it all started with our product testers. Before developing any formulas, I sat down with friends and friends-of-friends to interview them about their skincare needs and routines. During these interviews, I found that many others with sensitive skin experienced the same anxiety I did about trying new products. They shared stories about bad reactions to ingredients like acid-based exfoliants and retinol. While traditional sensitive skincare products felt safe to use, using them often felt like a compromise since they only focused on soothing and hydrating skin. This led us to start formulating "The Soft Serum”, a gentle enzyme-based serum that smooths texture, decongests skin, and evens tone.
“Some of the most valuable connections I’ve made have been cold reach-outs to people that I genuinely admire to see if they’re willing to meet to chat about their experience. More people are willing to meet than you think, especially if you send them a personal message about an aspect of their career/journey that resonates with you.”
Photo Credit: Daniela Spector
CBN: How do you approach networking and what strategies have been most effective in building valuable connections - both virtually and in person?
Jeanine: Some of the most valuable connections I’ve made have been cold reach-outs to people that I genuinely admire to see if they’re willing to meet to chat about their experience. More people are willing to meet than you think, especially if you send them a personal message about an aspect of their career/journey that resonates with you. It seems intimidating doing this, but the worst that can happen is that they ignore you. Don’t be afraid to put yourself out there. If you do get a meeting from a cold reach-out like this, do your research so you can ask questions with substance. Additionally, I always try to be thoughtful about how I can be helpful to the person I’m meeting with because networking is a two-way street. It doesn’t matter if they’re further along in their professional journey, you can still bring value. You just need to be thoughtful and truly listen to them in your conversation to figure out how you can do that.
We thank you Jeanine for sharing your BOLD JOURNEY!
Contact/Follow: @amoureuxbeauty @jeaninemojum | https://amoureuxbeauty.com/
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