With any business, increasing online sales is the primary goal of countless business, big or small alike. Online sales or e-commerce may seem a lot easier than it actually is. But it’s not impossible! Check out these critical techniques to help you increase your revenue!

Build a Genuine Relationship With Prospective Customers on Social Media
Active engagement with prospects via social media is overlooked as a potential sales tool by far too many businesses because it is perceived as having a negligible impact on actual sales.
In fact this is one of the best ways you can increase brand awareness, customer satisfaction, and sales.
Invest in Quality Product Images
People like to look at pretty things! Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from different angles! For this, drop the smart phone and invest in a skilled product photographer!
Give Away Stuff for Free
People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales. Look at your current offerings. Can you give anything away for free? Think free samplers, trial memberships, free access to content, 2-for-1 offers, and other reward-based incentives.
Giving stuff away for free isn’t just a great way to improve people’s perception of your business, it’s also a great way to introduce them to your must-have products and tempt them to buy more!
Grow Online Sales with Mobile Optimization
The number of online businesses with poorly designed, badly optimized “mobile” sites is sadly staggering! Mobile search has already eclipsed desktop search in volume. If you don’t want to leave sales on the table, it’s vital that your site is optimized for mobile. Make it an easy, user-friendly experience as possible for mobile visitors to buy whatever you’re selling.
Create a Sense of Urgency
Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition or limited-stock products. We smell free shipping or a discount!
Implement Tiered aka Decoy Pricing
Think about for example, going to a restaurant. Many people often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.
Many companies leverage this psychological principle (also known as the “asymmetric dominance effect”) to make us buy what they want. By including a third “decoy” option in your pricing structure (either a cheaper or more expensive price point), you can push people toward the middle option – the one you really want them to buy. Some people will go for the most expensive option anyway (which is a bonus, revenue-wise), but most will avoid the decoy and choose the middle-tier option, which is precisely what you want them to do!!
Provide as Many Payment Options as Possible
Okay, so your business takes credit cards. What about Google Wallet payments? Or ApplePay? What about Stripe? WiPay? By offering more payment options, including newer services that are becoming increasingly popular on mobile, you’re making it easier for prospects to give you their money
Streamline the Checkout Process
Also, according to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts last year alone! This is a truly jaw-dropping statistic, and one that reveals how crucial it is to nail your checkout process.
Eliminate any unnecessary steps in your checkout process, skip unnecessary fields in forms, & don’t time customers out and make them start over from the beginning!