5 Easy Ways to Improve Your Instagram Business Profile to Convert!
The information in your Instagram profile serves as your digital identity and the first point of contact for anyone exploring your page. It is crucial for several reasons. First, it provides a snapshot of who you are and what you represent, making a powerful first impression. Your bio, username, and profile picture convey your brand, personal identity, or business ethos. Moreover, a clear and engaging bio can encourage users to follow you, ultimately growing your online presence. Your contact information also facilitates direct communication, ensuring that potential clients, collaborators, or followers can easily get in touch. In a world where attention spans are short and first impressions are paramount, the content in your Instagram profile is the key to making your mark and attracting the right audience to your page.
1.YOUR HEADLINE
With your Instagram headline, you have two critical options here.
a) You can of course always elect to include your full business name so you remain directly searchable.
b) If your IG handle is already your business name, you can choose to use this space to include key searchable words to help new people find your brand.
ex. if your company is named Stay Jerky, your IG handle may be @stayjerky while the headline in your profile may be: "#1 Bottled Jerk Sauce in the U.S."
2. YOUR LOCATION
You want customers to know how to find you easily. It may also seem obvious but lots of businesses often neglect to state the country/state/city where they are based - even more crucial if they are a physical business.
A sometimes critical & fun addition - drop an emoji flag that represents where you're located OR use it to tell visitors your heritage. It's an easy way to create community and draw potential clients in.
3. YOUR VALUE ADDED
With only 150 characters, you want to ensure that you use this section wisely. Here is where you tell your audience what VALUE you bring to the table. Tell people why they should follow you by sharing how you can help them.
Use bulleted lines to break up info and make your offerings very clear. Have some fun and add emojis if you'd like!
Ex. Social Media Management Agency
☕Stressed, blessed & coffee obsessed ☕
Hustle for more muscle!
4. YOUR A CLEAR CALL-TO-ACTION (CTA)
What do you want a visitor to do next? Let them know using a call-to action!
Use language like:
“Get a quote today.” “Start a free trial.” "Download our free e-book." “Register Today.”
Note: Your CTA should be accompanied by a link to your website or a mailing list. Instagram also allows you to include action buttons that link to other business apps/platforms. Use these!
5. YOUR CONTACT INFORMATION
This includes a Business Email, Website & Telephone Number. You can get a free Google Voice line to start! Stop making visitors do lots of detective work on how to reach you.
Note: DM's are for introductions and establishing new connections - NOT to conduct official business. We advise always directing potential customers to your official contact info in your bio.
